The AI Transformation Revolution – You’re Living It Now!
Following my week in Cannes and our activities working with AI companies, I have given some further thought to the subject of AI and realised we are living in a time where AI is already impacting our daily lives. To that end I have been looking at examples where AI is already being used and its likely impact on the working day.
There are some ways in which AI is already so ingrained into the workplace (and your everyday life) that you probably don’t even think of it as AI or notice it as anything out of the ordinary or how it has already impacted your working day. Examples include:
· Travelling for work? Apps like Google Maps have transformed getting from A-B. It’s not just finding a route, but it will tell you if there’s congestion, suggest alternative routes, predict the length of the journey, and more.
· Using faceID as security to open your phone is now commonplace and it is being increasingly used in workplaces for secure access too. Not to mention, if you work in the security or surveillance industries, facial recognition is also widely used.
· Tools like Grammarly are another example of artificial intelligence using natural language processing to identify incorrect language and spelling and suggest corrections.
· Your online behaviour is analysed through machine learning and used to predict what you’ll want in the future. Social media platforms are the absolute rulers of this practice. Their algorithms suggest connections, pages to follow, suggested reading, videos, you name it.
· It’s almost impossible to know whether you’re interacting with a human or chatbot when engaging with customer service. Spoiler alert, it’s almost definitely a chatbot, especially in the early stages of the conversation.
· Siri, Alexa, Hey Google. Whether it’s to-do lists, alarm reminders, calendar entries, doing research, making phone calls, sending emails, etc all these digital assistants have become household and workplace essentials to everyday planning and activities.
How can we expect our future working day to be impacted?
More of the above
Essentially, we can expect more of the above with greater efficiency. Picture using your computer with no passwords because AI is recognising your face. Imagine asking a digital assistant to write, set up, send, and analyse your marketing mailshot in one easy verbal instruction. Chatbots will become more sophisticated and cover more customer enquiries.
Marketing
Marketing has already been revolutionised by AI. The Mad Men days are over. Long gone are the days of a full-page ad in the Times or a scattergun email to everyone whose email address is in your contacts list and hope that something hits the right person somewhere. Less of your working day is likely to be spent in meeting rooms collaborating on ideas and campaigns.
Personalised targeted advertising has completely changed the way advertisers reach their key audience. Your days are more likely to be spent using the myriad of marketing tools and apps that will become commonplace in the marketing world.
There are tools that enable you to send an email marketing campaign at the best time for EACH recipient. There are tools that automatically create content that ranks highly in search engines. Tools that generate content for adverts and tools that generate your content for all platforms and media. And there are tools that do essentially all of the above.
You’ll spend less time searching through lengthy style guides to company branding. Tools like Jasper, Chat GPT and many other content-writing bots can be programmed to match any company brand style and voice.
Running customer research and focus days are a thing of the past. You are more likely to spend time on analysis of campaign results produced by an AI deep delve into who actively engaged in your campaign easily translating that into future marketing goals.
Training, training, training
With the advent of the above tools and tech, there will be a need to bring the workforce up to speed. People will need to be upskilled in any new tech from the CEO down. The tech is developing at such a pace that all but the select few who are immersed in tech will need to be regularly trained. There will potentially be roles for experts whose sole job will be to keep on top of innovation and developments to keep the rest of the workforce informed and trained.
It’s important to note that none of the above replaces the need for humans. All of the tools and tech still need human input but will make the day-to-day tasks easier. We recommend that you spend your time researching the tech and take free trials where you can. Become the expert and stay ahead of the game to ensure that all the forthcoming changes don’t feel too daunting. That way you will get the best out of them and use them to their full potential.
